Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative by Scott Brinker

Author:Scott Brinker [Brinker, Scott]
Language: eng
Format: epub, mobi
ISBN: 9781119183174
Publisher: Wiley
Published: 2016-03-01T23:00:00+00:00

Epics and Stories of Many Sizes

Not all stories are equal in size.

Because we are limited in how much work we can complete within a single sprint, though, it is useful to have an estimate of how a big a story is during our sprint planning. That way we only pull in what the team can reasonably expect to accomplish—for example, two larger stories or five smaller ones.

In Scrum agile management, these size estimates are usually done using story points. By convention, each story is assigned a point value of 1, 2, 3, 5, 8, or 13—a pattern known as the Fibonacci numbers3—representing the amount of effort expected to complete it. The smallest stories are allocated 1 story point—in a marketing context, a 1-point customer story might be a short blog post. A 2-point story is twice as big, a 3-point story is three times as big, and so on.

A couple of examples of stories with points are shown in Figure 14.2.

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